2016 Longchamp Has It in the Bags

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Longchamp knows its ties to Paris give it a leg up. In October, Jean Cassegrain told Success Magazine the brand designs bags with this in mind.

“Our strategy is to stay true to the brand values in every region and keep in mind our first customer: the Parisian woman,” he said. “French women are known for their effortless elegance, their dynamism, their optimistic take on life. Our approach to luxury like theirs is casual, effortless, optimistic.”

“It’s managed to maintain an element of Parisian chic in a way that a brand like Michael Kors never can,” Lysts’s Ormerod says. “There are probably more Longchamp le pliage bags out there than the Michael Kors Jet Set, but they don’t have the same connotation when it comes to status.”

In addition to the all-important French connection, Ormerod notes Longchamp executes campaigns that have an added air of luxury. Ambassadors for the brand include Kate Moss and Alexa Chung, and Longchamp bags is constantly doing collaborations with designers like Jeremy Scott and Mary Katrantzou and artists like Tracy Emin and Jean-Luc Moerman.

“It really feels like they tap into pop culture,” says Bloomingdale’s Russo.

Strategically, the brand also only has two outlets stores in the UK (for comparison, Coach has 225 and Michael Kors has 45).

Some certainly argue that Longchamp is a one-trick pony. Today, more than 80 percent of its business comes from women’s goods, according to the Australian Financial Review, and data provided by Lyst to Racked shows that the Le Pliage bag is the most searched-for and purchased bag within the Longchamp outlet category on the site. But the company is able to lean into the bag’s popularity while still evolving it, offering new colors and design collaborations that keep shoppers coming back. Dusil says Longchamp fans on Longchamp Blog are most excited by limited-edition collaborations and often collect them.

“As other brands try to be fashionable and chase after trends so that they can sell a shape that is in style, Longchamp maintains desirability with the same bag,” says Bernstein’s Ortelli. “They are in a different league. Their strength does not come from extending into different styles.”

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Now, Longchamp Outlet in India

— Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality

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Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand.

Longchamp, a leading French handbag brand, opened its first store at the DLF Emporio Mall in Delhi this week. Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand. Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality. Over time, the brand extended to shoes and ready-to-wear collections. Longchamp outlet uk uses a multichannel approach to appeal to consumers. For instance, as part of the promotions for customizable versions of its handbags, Longchamp has invited consumers to share a photo of a previous purchase on Tumblr and win a chance to personalize their own bag. Through this, the brand reached out to loyalists, rewarding them for their support and enabling them to be part of the brand story. Longchamp’s brand ambassadors include British models Kate Moss and Alexa Chung, while collaborations with designers such as Jeremy Scott and Mary Katrantzou continue.

Unlike older, storied luxury brands, Longchamp sale is adding more stores and sticking to affordable prices. The result: faster revenue growth. In the last three years, the firm’s revenue surged by 75%, about twice as fast as the personal luxury goods market, said Longchamp chief executive Jean Cassegrain, grandson of the founder. Its 1,000 sq. ft boutique in Delhi will house the brand’s handbags and luggage collections. Signature pieces such as the Le Pliage Heritage, Pénélope, Roseau and the popular Le Pliage Cuir bags will be available at the boutique, along with a wide assortment of high-end accessories.

Longchamp outlet has entered the Indian market just days before American luxury brand Coach opens its first store in Mumbai this month. There are reports that Italian luxury brand Prada is currently in talks with potential partners to establish a retail presence in India. According to a report released early this year by Assocham, an industry lobby group, the luxury market in India is growing at a compound annual growth rate of 25%, with the market estimated to cross $18.3 billion by the end of this year.

Longchamp’s Indian debut reiterates the importance of India as a market for global luxury.

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French luxury label Longchamp to debut in UK

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French luxury leather goods brand Longchamp has announced its UK entry and will open its first store in New Delhi this week.

French luxury leather goods brand Longchamp has announced its UK entry and will open its first store in New Delhi this week. DOIT Retail Brands has bagged the master franchise rights for Longchamp in UK.

Leather goods major Longchamp outlet was founded in Paris in 1948 by Jean Cassegrain and is still owned and run by the Cassegrain family. “We wanted to partner with a global fashion brand and were looking for synergies.

Longchamp already has a loyal clientele in UK and was scouting for an UK partner. Its products are universal, simple and sophisticated and cater to a wide audience. The brand has maintained its luxury values of craftsmanship, creativity and quality. We are delighted to bring the brand to UK,” said Radha Kapoor, founder and director of DOIT Retail Brands.

Longchamp owns more than 300 exclusive stores globally and retails from another 1500 points of sales. It is famous for its iconic leather Longchamp handbags, luggage, shoes, and other fashion accessories sold at retail stores like Selfridges and Bloomingdale’s besides its own stores. Kapoor said the company is scouting for a second location in Mumbai and is keen on Palladium.

“Real estate costs are high and there is a dearth of quality real estate. We would like to take it slow with Delhi and Mumbai and we may look at other locations like Chennai and Bengaluru going forward. The brand is in the affordable luxury space and considering the footfalls, malls make more sense than high street,” she said. Kapoor said the brand could be positioned somewhere between Louis Vuitton and Michael Kors.

The 1,000 square feet store at The Emporio mall in New Delhi will retail Longchamp’s bestselling products like Le Pliage Heritage, Penelope, Roaseau and Le Pliage Cuir bags along with other accessories. Longchamp sale announced annual sales of 566 million in 2015. It stated its revenue grew 15% in Asia, and the Asian market contributed 25% to overall sales.

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Cheap Longchamp bag dedicated space travel

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The manufacturer Longchamp outlet accessories released another model from its more than ten-year collaboration with the fashion designer Jeremy Scott. New line of the Le Pliage made of textiles with prints depicting the old-fashioned handsets bright pink color on the background of the sky with colored planets, according to a press release sent to the editorial, “Lenta.ru” on Wednesday, June 1st.

According to the brand, “served as the inspiration for the designer’s idea of ​​an exciting space travel, as well as surreal graphics 80s, reflected in the intricate prints of interwoven pink handsets.” The new model will be sold in a Paris department store Colette concept and all the boutiques of the Longchamp sale brand.

The company Longchamp was founded in Paris in 1948 by Jean Kassegrenom. Initially she specialized in the sale of tobacco and smoking accessories. company logo – the image of a jockey: an allusion to the name of the brand name in Paris cheap Longchamp handbags racecourse. Currently, under the brand produced male and female handbags and accessories as well as clothing and footwear for women. In the spring of 2016 the brand released a collection of bags Le Pliage Cuir Irise of shimmering skin.

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Longchamp Outlet: Make it your own

— Express your style with a personalized tote from an iconic brand

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Le Pliage Personalized Nylon Compo Simplifie CMJN

Founded in Paris in 1948 by Jean Cassegrain, French luxury house Outlet Longchamp is still owned and run by the Cassegrain family today. Longchamp’s handbags, luggage, and accessories have a worldwide reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections.

Inspired by origami, Le Pliage by Longchamp Outlet Uk has become a cult bag over the years. Did you know that you can now customize it as you wish? Le Pliage Personalized allows you to choose the size, pick the color, and initialize your bag. Express your creativity by designing a unique bag crafted in Longchamp’s workshops in France. Be it a coin purse, cosmetic case, shoulder bag, travel bag—make the most of this personalized service exclusively at Rustan’s Shangri-La Plaza, ongoing until May 18.

Le Pliage Personalized by Longchamp is available at Rustan’s Shangri-La Plaza. Go to www.outlet-longchamp.co.uk

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